In the course of a typical ThriveOPM’s day in Affiliate Marketing, our Business Development team will reach out to merchants to discuss how our services can be of help to them in their online marketing efforts.
During this conversation a merchant will ask what ThriveOPM can do that they cannot do for themselves. Merchants often suggest their internal marketing team who can oversee the affiliate marketing channel, or shift the duties to an intern who can manage the affiliate marketing channel.
Usually, these options are not successful. Sometimes it works out, but often it does not. In this Part 1 of 2 posts, we will share why a better business and financial choice is when merchants hire an affiliate marketing team of experts, called an “Outsourced Program Manager” (OPM).
Reason 1: Expertise in the Industry
ThriveOPM knows how the ins and outs of affiliate marketing. Our team of experienced professionals has the singular focus to improve results for their client. Our affiliate managers are not responsible for email marketing, keyword research or PPC ads social marketing for their clients. The ThriveOPM team has decades of affiliate marketing experience along with many client success stories to draw from when leading a client’s affiliate marketing program.
Reason 2: Connections with Successful Affiliate Marketers
A successful OPM has built a network of important affiliates they can trust across many industries. It will be a challenge for a merchant to make these important connections and generate results quickly on their own compared to the speed and efficiency an experienced affiliate manager will be able to. The ThriveOPM Affiliate Managers have relationships with results-driven affiliate marketing professionals who work in a wide range of marketing channels.
Reason 3: Comfort with all Affiliate Networks
Affiliate networks can have a steep learning curve for a merchant not familiar with the dashboard nor the shortcuts to set up, design and launch an affiliate program. The ThriveOPM team has launched over dozens of affiliate programs, run hundreds of reports hundreds and sent thousands of messages using the affiliate network.. Should we run into some unusual situation, we also have dedicated agency reps at the network who we can call.
Reason 4: Save on Manpower and Training Costs
Rather than the time and expense to post a job, review tons of irrelevant resumes, spend time interviewing, make offer, onboard and train a new employee, you can save on that expense and work with the ThriveOPM team who can start making an immediate positive impact for your affiliate program.
You will not have wasted all that time or money to hire internally (not to mention expense of space, equipment, payroll and benefits. The experienced ThriveOPM team can jump right in to help meet your goals. Contact us today if you are ready to learn more about ThriveOPM!
